Using social media to build confidence in vaccines: lessons from community engagement and social science research in Africa

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Understanding drivers and barriers of vaccine confidence.

HOW YOU CAN USE THIS MATERIAL:

Countries experiencing vaccine hesitancy can learn about strategies and interventions to rebuild vaccine confidence.

OVERVIEW:

A better understanding of the complex sociopolitical drivers of distrust in vaccination will increase the potential of social media to rebuild vaccine confidence. This analysis argues for a more critical perspective on vaccine confidence—what it is, what hinders or drives it, and what may help to (re)build it—and examines how core characteristics of social media could be effectively harnessed to foster vaccine confidence.

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